At Dany Ortiz Keratin (www.danyortizkeratin.com), the privacy of our clients and visitors is a top priority. This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our website or use our services.

1. Information We Collect

1.1 Information You Provide to Us

We collect the following information when you interact with us:

• Full name.
• Email address.
• Phone number.
• Mailing address (for product shipments).
• Payment information (processed securely by third parties).
• Hair type, service preferences, and relevant hair history.
• Purchase and appointment history.

1.2 Information Collected Automatically

When you visit our website, we automatically collect:

• IP address and browser data.
• Pages visited and time spent on the site.
• Device type and operating system.
• Cookies and similar tracking technologies.

1.3 Information from Third Parties

We may receive information about you from third parties, such as payment processors, social media platforms (if you log in through them), and marketing partners.

2. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfill orders and payments.
• To schedule and confirm service appointments.
• To send communications related to your order or booking.
• To send promotional offers and updates (with your consent).
• To improve our products, services, and website experience.
• To comply with legal obligations and prevent fraud.
• To respond to inquiries, questions, or complaints.

3. Legal Basis for Processing

We process your personal information under the following legal bases:

• Contractual necessity: to complete your purchase or booking.
• Consent: for marketing communications (you may withdraw consent at any time).
• Legitimate interests: to improve our services and protect our business.
• Legal compliance: when required by applicable law.

4. Sharing of Information

We do not sell, rent, or share your personal information with third parties for their own marketing purposes. We may share your information with:

• Payment service providers (e.g., Stripe, PayPal) to process transactions.
• Shipping and logistics companies to deliver your orders.
• Email marketing platforms (with your prior consent).
• Law enforcement or regulatory authorities when required by law.

All our service providers are contractually required to protect your information and use it solely for the services they provide.

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and improve your browsing experience.

5.2 Types of Cookies We Use

• Essential cookies: required for basic site functionality (shopping cart, session management).
• Analytics cookies: help us understand how users interact with our site (e.g., Google Analytics).
• Marketing cookies: used to deliver relevant ads on other platforms.

5.3 Cookie Control

You can configure your browser to reject all cookies or to receive a notification when a cookie is set. However, some features of the site may not be available if cookies are disabled.

6. Data Storage and Security

Your information is stored on secure servers with restricted access. We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

While we take every precaution to safeguard your data, no method of transmission over the Internet is 100% secure. In the event of a security breach affecting your data, we will notify you as required by law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Factors that determine retention periods include:

• The duration of our business relationship with you.
• Legal or regulatory obligations.
• Dispute resolution and enforcement of agreements.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the information we hold about you.
• Correction: update inaccurate or incomplete information.
• Deletion: request that we delete your personal information («right to be forgotten»).
• Portability: receive your information in a structured, readable format.
• Objection: object to the processing of your information for certain purposes.
• Withdraw consent: at any time, for processing based on consent.

To exercise any of these rights, please contact us at info@danyortizkeratin.com. We will respond to your request within 30 days of receipt.

9. Children’s Privacy

Our services and website are not directed at children under the age of 13. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

10. Social Media

We maintain a presence on social media platforms (Instagram: @danyortizkeratin). When you interact with us on these platforms, the information you share is also subject to the privacy policies of those platforms, which we encourage you to review.

11. International Data Transfers

If you are located outside the United States, please be aware that your information may be transferred to and processed in the U.S., where privacy laws may differ from those in your country. By using our services, you consent to such transfer.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your data, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, contact us at the information below.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new version on our website and updating the «Last Updated» date. We encourage you to review this page periodically.

14. Contact Us

If you have any questions, concerns, or wish to exercise your privacy rights, please reach out to us:

• Email: info@danyortizkeratin.com
• Website: www.danyortizkeratin.com

We will do our best to respond to all privacy-related inquiries within a reasonable timeframe.